Wednesday, July 18, 2012

Marissa Mayer Is in Over Her Head

At Yahoo, Mayer won?t be able to rely on data to come up with the next big thing. But that gets to her big strength: More than any other tech executive, she is an enthusiastic, shameless consumer, the sort of person who can easily identify with what regular people, not software engineers or media execs, want from the Web. When you ask other Googlers to talk about her strengths, you?ll always hear some version of, ?Marissa is the voice of the user.? That?s a perspective that Yahoo has long been missing. For years, the company has operated to please advertisers, partners, and internal bureaucracies, and it has forgotten about users in the process.

Source: http://feeds.slate.com/click.phdo?i=cb81345d8f1f47e65f73bb5b91754f3a

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