New Stats From Google - Mobile Search is The Thing | buuteeq

We recently got our hands on a bit of important data Google recently collected. Google teamed up with Ipsos MediaCT to produce a 38 page research study on travel planning and purchases by business and?leisure?travelers. The study took place between late April and early May of 2012 using a?sample?of 5,000 consumers, making this data very current. Here are the highlights.

Guests Plan Using?the?Internet

83% of leisure travelers use the Internet to plan their trips. Are we really surprised at this one? This has been a mantra from buuteeq for the past few years.

Guests Start with Search Engines

Most guests start their?travel?plans using search engines (Google), and 95% of those who do, use them to research destinations?aka, hotels. If your hotel is invisible on search?engines you?re missing out on 95% of the 96% of ALL travelers who make plans online.

Guests Use and Will Use?Mobile?Devices

Google extrapolates that the number of?your?guests who will use Google on their mobile phones to find?your?hotel will increase by 68% next year, and for tablets, by a whopping 180% next year. For desktops? 0%. That?s right, no more?people?(and maybe fewer?) will use their computers to make travel?queries?next year than they do today.

Is your hotel website mobile optimized? See our recently published checklist for steps to optimize for mobile.

Guests Use Mobile Search

Even though smartphone apps are hugely popular and are a billion?dollar?industry in and of themselves, guests still overwhelmingly use mobile search engines (read: Google) to make travel plans. This finding flies in?the?face of recent data that shows that many guests use apps from OTAs (like Kayak) to make travel plans.

What is interesting about this data for hotel owners is that 40% of leisure travelers and 36% of business travelers book overnight accommodations (hotels) from their mobile phones?today.

Is?your?hotel?s booking engine optimized for mobile? How many reservations are you missing because guests can?t access?your?info from their phones?

A Poor Mobile Website Loses You Money

This one speaks for itself:

Compelling data! What?s the summary?

• It?s time to go mobile, folks. Get a mobile optimized website and a mobile optimized booking engine.
• Search?engines?are still?relevant. Make sure your designer optimizes for search without charging you extra. See our?article?on hotel SEO.

About Brandon Dennis

I?m the marketing manager at buuteeq, inc., where I work as the resident SEO guy, copywriting fellow, blogging gent and video sir. Follow me on Twitter and Facebook for buuteeq updates!

Source: http://www.buuteeq.com/blog/new-stats-from-google-mobile-search-is-the-thing/

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