Rob Crews, EVP and chief marketing officer for Church?s Chicken announces that ESW Partners will be Church?s new creative ad agency of record. The Chicago-based agency has experience working with other fast food chains over the last decade.
ESW Partners is a fully integrated marketing communications agency specializing in branding. The agency will provide strategic and creative direction for campaigns that will incorporate broadcast, print, in-store, and interactive media.
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ESW is joining Church?s at a time of transition. With a solid management team now in place, the brand is focused on its short-, mid-, and long- range growth strategies, strategic initiatives to increase profitability, product innovation, optimizing relationships with stakeholders, and updating and reimaging its company restaurants.
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?Our partnership with the team at ESW will focus on developing marketing campaigns that will convey our product quality and value story, drive profitable traffic, enhance guest engagement, and create a distinct competitive positioning,? says Crews. ?We also have a robust pipeline of menu items that we?ll introduce and showcase with a new creative campaign. ?
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Jim Signorelli, founder and CEO of ESW Partners, spent many years at some of the top national advertising agencies before co-founding ESW. ??This is an exciting time to be partnering with Church?s,? says Signorelli. ?Church?s is a beloved brand. We?re proud to be part of this brand?s evolution as we work to help it gain even more deserved interest in what is already a unique and compelling brand story.?
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